Inesdi Digital Business School, in collaboration with Incipy and Indigital Advantage, have presented the sixth edition of the Top 25 Digital Professions 2018 Study.
With the aim of gaining an in-depth understanding of the evolution of companies’ digital transformation from the perspective of the most in-demand digital positions, in order to help organisations and citizens distinguish between the various digital professions of the moment, identifying the most suitable profile for each company, according to its needs and growth expectations, as well as for each professional according to their skills and motivations.
Top 25 Digital Professions 2018 Study
The Top 25 Digital Professions 2018 identifies the ranking of the digital professions most in demand among companies over the past year, detailing the mission of each one, its functions, skills and salary level. The study was compiled from an analysis of 313 job offers published on Inesdi’s job board or managed by Indigital Advantage’s headhunting service for digital and technology profiles, coming from a total of 215 companies.
The digital profiles most requested by companies over the past year are the Digital Marketing Manager, Community Manager, Digital Account Manager, Social Media Manager and the SEO & SEM Specialist.
The notable growth in demand for profiles related to content generation stands out. But creating content is no longer enough; it is necessary to optimise, measure, analyse and manage the data obtained, hence the importance being gained by positions related to SEO, SEM and Data Analytics. Additionally, the number of professionals specialising in cybersecurity is increasing in view of the entry into force of the new General Data Protection Regulation.
On the other hand, there has been a notable increase in the demand for digitally expert sales profiles. As a result, the Digital Account Manager, added to the ranking last year, rises this year to third place.
- Digital Marketing Manager. Head of digital marketing.
- Community Manager. Responsible for managing communities and social networks.
- Digital Account Manager. Responsible for digital accounts.
- Social Media Manager. Responsible for social media strategy.
- SEO & SEM Specialist. Expert in SEO (organic search engine positioning) and SEM (search engine advertising).
- Content Manager. Responsible for digital content
- Digital Communication Manager. Head of digital communication.
- Digital Analyst. Digital analyst.
- Digital Designer. Digital designer.
- Digital Marketing & Communication Director. Director of digital marketing and communication.
- Transmedia & Branded Content Specialist. Expert in the brand’s digital content.
- Ecommerce Manager. Responsible for e-commerce or the online store.
- CDO/ Digital Manager. Chief Digital Officer or Head of digital strategy.
- SEO Specialist. Expert in SEO (organic search engine positioning)
- Expert in digital copywriting.
- Tráffic Manager. Responsible for generating traffic to the website.
- CRM Manager. Responsible for the digital relationship with customers.
- Inbound Marketing Specialist. Expert in inbound marketing or attraction marketing.
- Human Resources Analyst. Data analyst in resources
- Customer Intelligence Analyst. Customer intelligence analyst.
- Growth Hacking Manager. Expert in viral development.
- Digital Employer Branding Specialist. Responsible for employer brand development and digital recruitment.
- Big Data & Data Intelligence Analyst. Big Data and data intelligence analyst.
- RTB Manager. Responsible for conversion and programmatic acquisition on advertising ad servers.
- Chief Information Security Officer (CISO). Director of information security.
In an environment with increasingly disruptive and exponential technologies such as the Internet of Things, Artificial Intelligence, robotics, blockchain and 3D printing, the business models of practically every sector are being transformed. And it requires that, as leaders, we exercise a new kind of leadership and, as professionals, we train ourselves with a mindset of continuous learning rather than of simply knowing.
As organisations, we must train our teams, attract new talent, innovate in the organisation and in the workplace… all in order to achieve an open, innovative, connected, flexible, collaborative and agile culture capable of envisioning the new business opportunities that new technologies can bring, in a reality in which the only constant will be change.
Original article by Joana Sánchez, first published on mujeresconsejeras
